Monday, July 13, 2009

Three Reasons Your Company Needs Twitter Now

It's free, it's easy to use, and it's the fastest-growing social media site, with nearly 35 million users — following a 2,565% jump in the last year. It can help you engage your customers, generate revenue, and boost traffic to your websites. So, why again aren't you using Twitter yet?

Twitter, the social media site that lets users post comments of 140 characters or less to a collection of followers, offers large and small retailers alike a golden opportunity. (For more Twitter basics, click here.) You can grow relationships, revenue, and brand loyalty unlike any other customer-focused outreach.

In a story on our site, I list three reasons your company should use Twitter. Click here to read the full story.


  1. John, great article! I'm a big advocate of brands/retailers/companies getting on Twitter, for many of the reasons you detailed.

    I would like to add a fourth benefit to your list: You will know what your customers are saying. I've found this is one of the most valuable benefits to Twitter. Twitter search allows for you to monitor - in real-time - all mentions of your brand and respond quickly when appropriate. It's pretty amazing to watch something you've posted on Twitter get retweeted and discussed as it happens. Twitter is great as both a communication channel and as a business intelligence tool.

  2. Great point, Jenn. The payoff in customer feedback can be huge.

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