A chart of annual Web traffic to top retailers shows a Mount Everest-sized summit from November through January, with a soaring peak in December. More people visit retail sites during the holiday season than at any other time, and those numbers of both visitors and purchasers are expected to rise again this year. “E-commerce is growing in importance each year,” Jeff Edelman, director of retail and consumer advisory services at consulting firm RSM McGladrey, told me.
Take advantage of consumers’ increased online activity by upgrading your Web site now to drive holiday business. Maximize your Web offerings and you can weather this holiday season’s perfect storm of a recessionary economy, reluctant shoppers, and reduced in-store inventory.
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